Buttercream Haze Is Coming, and I’m Bracing My Sweet Tooth

Confession: I roll my eyes at the cutesy gourmands, then end up sniffing my wrist like it owes me money. That’s why The 7 Virtues announcing Buttercream Haze has my curiosity on high alert. The name reads like a mood board: plush icing, a little blur around the edges, an embrace rather than a sugar rush.

Here’s what I’m hoping for from Buttercream Haze. A creamy top that feels whipped, not waxy. A heart that keeps sweetness in check with a little airy space. A drydown that lands in skin-scent territory with a hush of woods or musk, so it wears like a sweater, not a syrup spill. If the haze is real, this could be the gourmand for people who usually say they don’t do gourmands.

Gourmand lovers, you know the drill. The line between craveable and cloying is thinner than a piping bag tip. The smart move is to test Buttercream Haze on skin, not a strip. Blotters love sugar, skin tells the truth. Give it a full hour, then check these checkpoints:

• First minute: does it go bakery case or fresh cream
• Mid phase: is there a lift that keeps it breathable
• Drydown: does the sweetness settle into something soft and nuzzly
• Projection: cozy bubble or room-filler
• Layering potential: a squeeze of citrus or a clean musk can sharpen the edges if needed

Timing-wise, this launch feels right. Cooler air, softer knits, the annual craving for comfort without the weight. If The 7 Virtues nails the texture, Buttercream Haze could be that low-stakes pleasure you reach for on autopilot. Office safe, date night friendly, cuddle approved.

I’ll be wearing it in two scenarios: early morning coffee runs where the warmth can bloom against the chill, and late-night reading when I want scent to feel like a blanket. If you get your hands on Buttercream Haze first, tell me how the haze behaves on you. Is it chiffon or frosting knife

Bottom line: if you like your sweetness diffused rather than blaring, keep The 7 Virtues Buttercream Haze on your sniff list. I’ll report back once my wrist has done the work.