Tu mi fai girar: Madonna turns The One into the season’s most NSFW perfume moment

I nearly spilled my espresso this morning. Madonna in a new Dolce & Gabbana campaign, tagged NSFW, pressed right into my feed with Alberto Guerra smoldering beside her. It’s for The One, and the timing is delicious. Bold bodies, lacquered glances, a shot of Catholic glamor guilt, it’s the brand’s favorite language and few women speak provocation more fluently than Madonna.

Here’s the fun twist. The One’s original heart is built around a note literally called Madonna lily. You could not stage a cheekier full-circle moment if you tried. Created by Christine Nagel in 2006, The One is a sweet-amber glow rather than a shout. Think sun-warmed peach and lychee up top, jasmine and that lily in the middle, vanilla and amber smoothing everything into satin. It is sensual the way skin is after hours, soft and persistent, not sticky-sugary. On my skin it drapes like a silk slip, a peach-vanilla halo that sits close then suddenly catches the air when you move. It charms more than it roars.

Does the new NSFW energy fit the juice. Yes, because The One has always flirted. It is the perfume equivalent of a sly side glance, inviting, not begging. Pairing it with Madonna makes sense, she brings the spine and subtext. And Alberto Guerra adds grown-man heat, not a plastic six-pack, a gaze. The dynamic makes the fragrance feel less “nice night out” and more “I decide the night.”

A quick reality check if you are revisiting. Sillage is moderate, longevity good, that amber-vanilla base hangs around after clothes come off the chair. If your taste has migrated toward bone-dry woods or saline musks, you may find it plush. But in winter light, The One can be a warm spotlight, exactly the sort of intimacy this campaign telegraphs.

There are dozens of flankers and a men’s counterpart by Olivier Polge, but the original The One still tells the cleanest story. And now, with Madonna and Alberto Guerra breathing new scandal into it, the story gets a sharper edge. Spray it, then let your expression do the explicit part.