She smiled at you, boy. I smelled a power play.

I read “She smiled at you, boy” and instantly smelled trouble, the good kind. The kind that makes you check your wrist twice, just to be sure you’re the one deciding the mood. Enter Kendall Jenner for Giorgio Armani and the telling title Power of You. No coyness here, just a straight shot at desire with agency attached.

I’ve always had a soft spot for Armani’s “You” universe, even when it veers sweet. On skin, those scents tend to sit like freshly warmed knitwear: close, slightly addictive, clean enough for daylight, plush enough for late-night text replies you should not send. If Power of You follows that DNA, expect a familiar amber-wood hum, maybe a skin-musk sheen that feels almost too intimate for office lighting. If it pivots, I’m betting on a cooler, more mineral polish that trades frosting for focus.

What does Kendall Jenner bring to this? Precision. That camera-ready restraint that reads as control rather than seduction-by-accident. Pair that with the title and you get a story about ownership. Not his gaze, not her giggle, your pulse. The “You” in the name used to feel like a whisper across a collarbone. Now it sounds like a statement.

A quick personal confession. I roll my eyes at celebrity perfume moments as a reflex, then I test them anyway. With Armani’s You line, the eye roll usually turns into a nod after 20 minutes. Base notes settle, edges soften, and what felt obvious reveals a well-engineered drydown that sticks to the ribs. If Power of You delivers that same satisfying arc, it will do numbers without screaming for attention.

If you’re already loyal to the “You” family, this looks like a natural checkpoint. If you tapped out when the sugar got loud, watch closely. The styling suggests clarity, not frosting. And if you’re scent-curious but tired of perfumes telling you who to be, the very premise here is interesting. Power is a slippery thing in perfumery. Sometimes it’s projection. Sometimes it’s silence that lasts.

For now, file Power of You under “likely wearable, possibly addictive, definitely deliberate.” If power has a smell today, it might just be the confidence to keep it close and still get noticed.