Riviera in a splash: 4711 Remix St Tropez arrives for summer 2026

I still keep a battered splash of 4711 in my bag for heatwaves, the way some people keep a lipstick. One hit and my brain thinks cold shower. So when the Remix series drops a new riff, I pay attention. This summer’s ticket is 4711 Remix St Tropez, and the name is not subtle. We’re talking lounger-to-launch party energy, not yoga-on-the-pier calm.

If you know the original 4711 you know the drill, those zippy citrus oils that vanish just as you decide you love them. The Remix editions lean louder and juicier, a little more fruit, a little more floral, without pretending to be a 10-hour perfume. St Tropez suggests sun-glossed skin and sea air. I’m expecting saline sparkle over citrus, maybe a whisper of neroli or a clean white-flower accent, the kind that makes linen feel crisper. If they slip in a figgy green or a coconut-soft wink, I will not complain. But let’s be clear, this is me speculating, not parroting a press sheet.

Last year’s 4711 Remix California Feeling felt like a postcard from the West Coast, sunny and carefree. 4711 Remix St Tropez reads more Riviera, sharper sunglasses, more mineral glint off the water. Same playful DNA, different coastline. If the California bottle was for a road trip, St Tropez sounds like it belongs on a boat where someone knows your name and your Negroni ratio.

Who will vibe with it:

• You love the original 4711 but want a flirty summer twist.
• You crave a quick-refresh spritz that does not bulldoze your sunscreen or your rosé.
• You collect the Remix series and enjoy the annual mood swing.

And who will not:

• You want marathon projection. This is Eau de Cologne behavior, sprint not marathon.

I’ll be wearing it the way cologne begs to be worn, wildly and often, before errands, after swims, between texts. If 4711 Remix St Tropez lands with the breezy charm I’m expecting, it will be the scent equivalent of slipping on oversized white shirts and pretending your balcony is a deck. Summer is for make-believe. This one sounds like it brings the sea to you, even if your nearest water is a sink.