Meet Remi, the citrus mood from By Rosie Jane

If citrus were a personality test, most launches fail me on question one. Too sweet, too squeaky, too bathroom cleaner. Then along comes By Rosie Jane with Remi, a new citrus that reads like sunlight on bare skin rather than syrup on ice.

You know the brand’s deal by now. By Rosie Jane specializes in casual polish, scents you wear with a white T-shirt and then somehow keep reaching for at night. If you live in Leila Lou for its laid-back charm or rotate Rosie, James, Dylan, Madie, and Angie based on mood, Remi slots in as the bright, brisk one, the easy lift when your day needs a reset.

This is billed as a citrus, and that tells us a few things. Expect the sparkle up top, the quick-snap clarity that wakes your senses before settling toward something skinlike. The house usually keeps their formulas sheer and clean, which makes them brilliant for layering. I can see Remi cutting through the sweetness of Leila Lou or the warmth of Dylan, giving you a crisp rim on familiar territory.

Why this matters right now. Citrus is having a grown up moment again. People want optimism without sugar, freshness without fabric softener. A good citrus today lands like a cold plunge for the brain, then hums along close to the body. If Remi stays true to the line’s whisper-weight textures, it could be the office friendly, gym bag friendly, brunch friendly citrus that still feels adult.

Who will vibe with it:

• Minimalists who like their perfume to smell like them, just brighter
• Layering obsessives pairing it with musks, woods, or soft florals
• Anyone burned out on neon candy lemons and wants clarity instead of noise

Longevity from this house is usually intimate on skin, better on fabrics, and designed for reapplication. That is part of the charm. You control the volume. And with citrus, I prefer a clear, repeatable hit over a shouty projector.

Verdict for your radar. Remi looks like the line’s zesty essential, the kind of clean citrus that edits rather than overwhelms. If your fragrance wardrobe has been missing a crisp, modern pick me up, this could be your bright patch of sky.