Loewe’s Kaleidoscope Mood: Perfumes and Candles That Refuse To Behave

If your fragrance shelf is a tidy grid of crowd-pleasers, LOEWE is the glitch I want for you. The brand is leaning into a kaleidoscopic mood right now, and honestly, it tracks. This house has never played nice or linear. It zigzags between Mediterranean sun and botanical dirt, between gallery-white polish and garden soil under the nails.

Start with the home line, because those candles are a thesis on their own. LOEWE Tomato Leaves is chlorophyll on blast, a sharp green crackle that smells like snapping a stem in half. LOEWE Beetroot surprises with a mineral sweetness, almost velvety, like red earth after rain. LOEWE Marihuana flirts with herbaceous haze and dried leaves, more botanical than bong. If you want pretty, LOEWE Honeysuckle and LOEWE Ivy wear like silk scarves in a sunlit window. None of them whisper. They announce.

On skin, the range is just as shape-shifty. LOEWE Paula’s Ibiza is the salty, sunkissed mischief I reach for when I want my perfume to feel like a weekend that got out of hand. LOEWE 001 Woman and LOEWE 001 Man are intimate, skin-tinted musks that warm up over hours, perfect after late coffee and a white T-shirt. LOEWE 7 gives blue-smoke spice and polished wood, while Solo Loewe stays crisp and architectural, almost like a citrus cologne that went to design school. If you like weight and legacy, Esencia Loewe is seasoned oak and greenery with an old-soul posture. Aura Loewe is the satin ribbon, floral without fuss.

Recent drops have pushed the elemental angle. LOEWE Earth layers mineral notes with soft musk and a violet-tinged hush that reads clean yet tactile, more damp pebble than laundry. I keep coming back to it when I want subtle intrigue instead of fireworks.

Call it a campaign, call it a mood board, but the through-line is clear. LOEWE makes scents that feel hand-touched and slightly unruly. If your nose is bored, start with Tomato Leaves, Paula’s Ibiza, 001, 7, and Earth. You’ll get the house in five quick hits, and you might not recognize your own taste afterward. That’s the fun.