I wanna taste the crush: Dior Addict goes technicolor with Peachy Glow, Purple Glow, Rosy Glow

“I wanna taste the crush” is the kind of line that dares you to lean in, and Dior Addict just handed us three reasons to bite. The house taps Jisoo, Anya Taylor-Joy and Willow Smith for a chromatic drop of Peachy Glow, Purple Glow and Rosy Glow. It is a neat piece of casting, three modern muses who read cool rather than coiffed, which fits a Glow concept that suggests sheerness, shine and a mood you wear like lip gloss.

I’ve lived through Addict’s many reincarnations, from night-out lacquer to cotton-shirt easy. This new Glow arc feels like the inevitable next step, a soft-focus filter that still winks. Names like Peachy Glow, Purple Glow and Rosy Glow telegraph texture as much as note direction. Peach hints at fuzzed fruit and a milky, skin-hugging musk. Purple can swing violet-petal powder, iris chiffon or lavender mist, maybe even a neon berry twist if they want to flirt with club lights. Rosy almost certainly plays the fresh-petal card, bright and dewy, more cheek-flush than jammy bouquet.

Do not expect heavy syrup. Glow reads as airy, luminous, and that matters for wearability. If they nail diffusion, these should sit like a veil that moves with you, not a coat you warm up to. That is exactly where younger fragrance buyers are living right now, transparent but present, intimate radius that still photographs beautifully.

The trio of faces matters. Jisoo brings glossy-pop polish, Anya Taylor-Joy gives theatrical intelligence and off-kilter glamour, Willow Smith adds alt-cool and kinetic energy. Together they give Christian Dior permission to play, to color outside the usual couture lines without losing authority.

I will be sniffing for:

• A realistic peach effect that avoids gummy candy, more sunlit fuzz than syrup in Peachy Glow.
• A clean purple signature that resists the dryer-sheet trap, violet and musk in Purple Glow with bite.
• A dewy rose, airy and modern, possibly on a soft wood-musk base in Rosy Glow.

If the juices match the promise, Addict just pivoted from after-dark to all-day flirt. No corporate sugar rush, just a trio that understands crush energy and lets the skin do the talking.