Daisy gets a pop-art jolt: Marc Jacobs x Takashi Murakami, in four colors

If you think the world does not need another Daisy, you might be right. But do we need four Daisies splashed by Takashi Murakami? That is a different question, and my answer is a slightly shameless yes.

Marc Jacobs is rolling out four limited edition flankers to the 2007 Daisy: Daisy Murakami Blue, Daisy Murakami Green, Daisy Murakami Pink, and Daisy Murakami Yellow. Murakami’s superflat, sugar-sparkle universe fits the Daisy myth so neatly it almost feels inevitable. The original Daisy has always been part perfume, part smile, part shelf sculpture. Add Murakami’s technicolor floral grin and you get vanity-shelf bait with fangs.

Quick reality check before anyone spirals into the cart: note pyramids have not been fully shared at the time of writing, and distribution looks limited. That said, Daisy has a distinct DNA I know in my sleep from old test strips in my notebook: airy violet leaf, a whisper of strawberry, a clean white floral heart, skin-hugging musks. If the colors are a clue, I’d expect the tweaks to play like this:

• Daisy Murakami Blue: the cool, watery sister. Think a breezier, ozonic gloss over the Daisy chassis.
• Daisy Murakami Green: the cut-grass kid. Sharper greens, herbal lift, maybe a figgy or basilic wink.
• Daisy Murakami Pink: the flirty fruit blossom. A juicier top, peony-bright heart, soft-focus musk.
• Daisy Murakami Yellow: the solar smile. Citrus, petals warmed by light, a touch of honeyed glow.

These are educated guesses, not gospel. What matters is intent. Daisy started as a wearable daydream. The Murakami capsule hints at turning that daydream into a pop-art collectible, where juice and bottle play equal roles. I can already hear the clink of resellers sharpening their thumbnails, but honestly, I’m here for the joy if the formulas keep their balance. Sweet is fine. Sweet with lift is better.

If you’ve grown out of Daisy, this might still tempt you back for the art alone. If you’ve never left, you just got four fresh excuses. My plan is simple: spray Blue and Yellow on skin, Green on a scarf, Pink on a sweater, then walk into October like a moving gradient. If the blends hold their air and don’t collapse into syrup, this could be the most fun the line has had in years.