Calvin Klein turns up the wattage: Euphoria Elixir lands in a trio

If nostalgia had a pulse, it would thrum like this. Calvin Klein just dropped a three-piece capsule built around one of the most enduring department-store sirens: Euphoria. Meet Euphoria Elixir Bold, Euphoria Elixir Magnetic, and Euphoria Elixir Solar, fronted by the unmistakably high-voltage Rosalía. It’s a move that says two things at once: the 2005 original still rules nightfall, and CK thinks you’ll want it dialed up, not reinvented.

“Elixir” has become the code word of the moment. It usually signals higher concentration, denser texture, longer wear. If they’re smart, these Elixirs will keep the glowy orchid-amber spine and that pomegranate wink that made Euphoria feel like velvet under neon. The danger is syrup creep. The opportunity is saturation with nuance.

The names are a map, so here’s how I’m reading them before I hit the counter:

• Euphoria Elixir Bold sounds like the club-ready one. I’m hoping for a darker gloss around the original structure - think a plusher wood or a less-sweet fruit that gives bite instead of jam. If there’s real patchouli texture, I’ll purr.
• Euphoria Elixir Magnetic hints at a skin-hugging pull. This could be where the musks rise and the orchid turns more purple-haze than fruit-cordial. If it hums close and lasts, that’s a win for date-night minimalists.
• Euphoria Elixir Solar is intriguing because Euphoria has always been twilight-coded. Solar could mean a warm, golden sheen - subtle citrus up top, a salted amber glow, maybe even a sun-warmed petal effect that makes the DNA daytime-friendly.

None of that is official, just the educated tea leaves I love to read. But the casting of Rosalía is a tell. She doesn’t do beige. Expect attitude over cotton candy, texture over hollowness. If the juice matches the styling, this collection could give Euphoria back its edge in a market crowded with Elixir-everything.

Performance will make or break these. An Elixir that ghosts in two hours is just a thicker press release. I’ll be testing on skin, not blotters, side by side against my battered OG bottle. If they keep that orchid-pomegranate glow and trade stickiness for saturation, I’ll make room on the shelf. If it’s a candied berry fog, I’ll keep dancing with 2005.

Either way, consider this a bright neon sign pointing you to revisit a millennial icon with fresh eyes.