Bvlgari’s tea ceremony gets a new pour: Eau Parfumée Thé Impérial

If you’ve ever found solace in the calm, almost spa-like hush of Bvlgari’s tea fragrances, clear a little space on your tray table. The Roman house has poured a fresh cup with Eau Parfumée Thé Impérial. It’s the first new entry in the collection since 2015’s smoky-rose tinted Eau Parfumée au Thé Noir, and the timing feels intentional. Minimalist, skin-first perfumery is having a very real moment again, and Bvlgari practically wrote that script with tea.

This isn’t a bombastic “look at me” launch. The tea series has always been a whisper that lingers - a silk shirt straight from cool air, the private luxury of a five-star bathroom, the civilized clink of porcelain. Think of the lineage: the crystalline clarity of Eau Parfumée au Thé Vert, the muslin-soft Eau Parfumée au Thé Blanc, the gently spiced Eau Parfumée au Thé Rouge, the lavender-oolong wink of Eau Parfumée au Thé Bleu, and then the dusky drawl of Eau Parfumée au Thé Noir. Each one sketched a different tea ritual without raising its voice.

So what could “Impérial” be hinting at? I’m not here to regurgitate a press sheet. The name nudges me toward a more polished infusion - maybe a refined green or a courtly jasmine tea, the kind that floats rather than steeps heavy. If they steer it right, it should sit in that modern sweet spot: translucent, bright-textured, and quietly persistent. The kind of scent I reach for before a red-eye, a boardroom, or a museum afternoon when I want my presence to read clean and intentional.

It’s worth noting there’s already a By Kilian Imperial Tea out there, a benchmark for photoreal jasmine tea. The comparison will be inevitable, but the Bvlgari tea DNA plays a different game - more hotel-lobby serenity than glossy editorial drama. If Impérial folds into that DNA, expect a polite sillage, superb layering potential, and a finish that feels like cool water on warm skin.

I’ll be wearing Eau Parfumée Thé Impérial on both paper and pulse points as soon as I can get it. For now, I’m cautiously excited. Tea at Bvlgari isn’t about novelty. It’s about character through restraint, and Impérial has the kind of name that suggests a composed, confident refill rather than a gimmick. If your fragrance wardrobe lives between crisp shirts and quiet luxury, make room on the shelf.