Are Kendall Jenner and Ben Gorham quietly plotting a Byredo project, or just browsing books?

If you have been clocking celebrity street style, you have seen it too. Kendall Jenner, easy in black and white layers, keeps appearing alongside Ben Gorham of Byredo. Four public outings and counting is enough to move this from cute coincidence to watch-this-space. Maybe they are dating, maybe they are sketching candle notes in a corner booth. Either way, scent people should pay attention.

Here is why. Jenner is a self-professed home decor obsessive, and Gorham’s language has always translated beautifully into spaces. Byredo made perfume people crave candles long before every influencer had one. If the two are tinkering on a project, my bet is a home line first, fragrance second. Think a textural candle that smells like light, clean cotton on warm stone, or a mineral musk with dry air sparkle.

The Byredo blueprint gives them options. If they steer glossy and photogenic, expect something in the orbit of Blanche or Gypsy Water, pale woods, musks, skin warmth. If they lean desert-chic, there is a path near Mojave Ghost, airy and translucent with a chewy floral core. If Jenner wants a bookish interior vibe, a limited candle nodding to Bibliothèque would practically sell itself, suede and peach and quiet library dust that plays well with linen sofas.

There is precedent for star-powered capsules. Byredo x Travis Scott’s Space Rage showed the brand can do celebrity without losing its point of view. The cautionary tale is obvious too, slapped-on collabs age fast. Gorham’s best work has intent. Jenner’s taste profile suggests restrained polish rather than syrupy gourmand, which would keep this from sliding into mass-market sweetness.

For what it is worth, I keep a Byredo candle on my desk when I need my thoughts to line up. The throw is civilized, the storytelling is clean. If Jenner and Gorham are simply friends who share a bookstore habit, fun rumor. If there is a scent simmering, I want it sheer, mineral, and quietly plush, the kind of thing you barely notice until someone asks why your hallway smells like a gallery at golden hour.

Names to watch: Kendall Jenner, Ben Gorham, Byredo. Fragrances in the conversation: Blanche, Gypsy Water, Mojave Ghost, Bibliothèque, Space Rage.