2025 Preview: The Paradox of Thomas De Monaco Jade Amour by David Chieze

A perfume that smells like a flower that doesn’t smell. That’s the riddle Thomas De Monaco hands us with Jade Amour, composed by David Chieze for 2025. I like a dare in a bottle, especially when it skates the edge of absence. If you think niche perfumery has grown too shouty, this one reads like a whisper that still manages to pull focus.

The name is a clue. Jade is cool, mineral, silk-smooth. Amour is warmth, human, a half-heard confession. Put them together and you get a green aura that feels like light through frosted glass. I haven’t smelled the final juice yet, but the concept promises petal-soft texture, sheer greenery, and a hushed, skin-close hum rather than booming projection. It is the kind of modern floral that might refuse to be a floral in the old sense, which is exactly the point.

What intrigues me is the pursuit of a “scentless” bloom. You don’t reach for the obvious bouquet, you sketch the space around it. The temperature, the dew, the pale translucence. That usually translates to clean lines, airy lift, and the sort of intimate sillage that only reveals itself when someone leans in. I expect Jade Amour to behave like a cool scarf on warm skin, not a neon sign.

Is this for everyone? No, and thank goodness. If your mood is syrup or noise, you will call it too quiet. If you live for structure, radiance, and the thrill of minimalism done right, this will sit in your wardrobe like a tailored white shirt with a green glint. Longevity on pieces like this often surprises, more a soft stain than a shout, so pay attention to the drydown.

A quick nod to the phrase Dreams of Flowers, which hovers perfectly over this project. It suggests memory, not mimicry. That’s the beauty here. Jade Amour isn’t trying to reconstruct petals, it’s bottling the dream that makes you think they were always there.

For 2025, I’m watching Thomas De Monaco and David Chieze lean into restraint with intent. If the industry keeps chasing volume, this could be the quietest kind of revolution.